Re(IN)novating Marketing Strategy Across Semi-professional Female Teams
Erasmus+ Sport Collaborative Partnership
Project Title: Re(IN)novating Marketing Strategy Across Semi-professional Female Teams
Project Dates: 01/01/2020 – 30/06/2022
“Re(IN)novating Marketing Strategy Across Semi-professional Female Teams” (RINMSASFT) aims at strengthening managers of semi-professional female sport teams through an up-skill process related to marketing, communication and visibility strategies.
The project pursues the specific Erasmus Plus Collaborative Partnership priority related to promote and support good governance in sport with a specific focus on the major priority to foster and enhance gender equality in sport.
In the report made by the Committee on Equal Opportunities for Women and Men on “Discrimination against women and girls in sport” (2005) the section “Sponsors and funding” provides clear data and remarkable examples of the disparity regarding the minor matter expressed by managers towards female teams.
The main topic of the project is to improve good governance in sport
“During the five years from 1992 to 1997, the money paid into women’s sport by sponsors more than doubled, from 285 million to 600 million dollars. This represents progress, but the figures are still revealing in terms of what remains to be done. The total figure has now gone beyond one billion dollars, but sponsors pay 25 billion dollars a year into men’s sport. Yet without serious sponsors or adequate funding, women’s sport is not viable, as certain examples clearly show”